Due tohigh mobility, high time-sensitiveness, and small transmission rangeof the mobile devices, each redistribution action only exists for ashort time. Onthe other hand, the subscribers also have incentives to redistribute thecontent with the price higher than their transmission cost as long assuch an action will not be detected by the content owner. Unlike generic data, multimedia contents areeasy to be retrieved and modified on the device, and such a propertyThe authors can be reached at and the redistribution of the video content even more possible. Hencethese users have incentives to buy the desired video from neighboringdata-subscribers if the cost is lower than subscribing fromthe service provider. For example, someusers who do not subscribe to the data plan may be willing to watchtv programs while waiting for or on public transportation some ofthem might want to check most the updated news at anytime. Therefore, it is important to understand the possible actionsof the end users in order to provide better ubiquitous video accessservices.According to the survey on mobile devices popularities, almostevery person has at least one cellphone in developed countries.Combining such a high popularity and the phone-to-phone communicationenabled by various technologies, it is very possible for dataplansubscribers to redistribute the video content. These end users can retrieve and reproduce thevideo content from the network thanks to the programmable handdevices.
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Mobile-phone users can watch video programover their devices by subscribing to the data plans from network serviceproviders. Network service providers and researchers are focusingon developing efficient solutions for the ubiquitous access tomultimedia data and in particular videos, from everywhere with mobiledevices (laptops, PDAs or the smart cellular phones that can access3G networks).
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Also, the spread of wireless networkaccessibility and mobile devices is drawing lots of attentionson ubiquitous multimedia access within the multimedia communityin the past decade. INTRODUCTIONThe explosive advance of multimedia processing technologies arecreating dramatic shifts in the ways that video content can be consumedand delivered by end users. Such an analysis can help the service provider preserve theirprofit under the threat of the redistribution networks and can improvethe quality of service for end users.1. We model the behavior between thesubscribers and the secondary buyers as a hybrid Stackelburg auctiongame and find the optimal price and quantity for both groups ofusers. In this paper, we analyze theoptimal price setting for the service provider by investigating theequilibrium between the subscribers and the secondary buyers in thecontent-redistribution network. The service provider has toset a reasonable price for the data plan to prevent such re-distributionbehavior to protect his/her own profit.
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Such a redistribution mechanismis a potential competitor for the service provider and is very difficultto trace given the users’ high mobility. Due to the ubiquity of mobile phones and phone-tophonecommunication technologies, subscribers can redistribute thevideo content to non-subscribers. Ray LiuECE Dept., University of Maryland, College Park, MD 20742 USAABSTRACTMobile phones are among the most popular consumer devices andthe recent developments of 3G networks and smart phones enableusers to watch video programs by subscribing data plans from serviceproviders.
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This full text paper was peer reviewed at the direction of IEEE Communications Society subject matter experts for publication in the IEEE Globecom 2010 proceedings.OPTIMAL PRICING FOR MOBILE VIDEO STREAMING USING BEHAVIOR ANALYSISW.